Wine of Ukraine
National brand
of Ukrainian wine
On April 2, 2019
The Scientific Center “Ukrainian Institute of Wine”, the Ukrainian Corporation for Viticulture and Wine Industry “Ukrvinprom”, the Ministry of Agriculture, the Ministry of Economic Development with the participation of the “Office of Export Promotion of Ukraine” received a protocol mandate from the Cabinet of Ministers of Ukraine to create the national brand “Ukrainian Wine”.
in november 2019
In November 2019, the “Wine of Ukraine” logo was presented for the first time at the V Wine Forum. The organizers of the event were the Ukrvinprom Corporation, the Chamber of Commerce and Industry of Ukraine, the media group “Ukrainian Pravda” and the Embassy of France in Ukraine. Since then, Ukrvinprom has officially received the support of the central executive authorities for the development and promotion of the “Ukrainian wine” brand.
The main the main logo of the brand
there is an octagonal star in which is placed there is a typographic combination of the name of the country with wine and with the ornament of Ukrainian embroidery
The brand is based on the image of a Ukrainian embroiderer, because it has long been popular far abroad.
embroidered shirt is considered a talisman against all evil. It is a symbol of beauty and good health, as well as a happy fate. Experts believe that the Ukrainian people try to encode happiness, fate, life and will in the ornament.
President Volodymyr Zelensky signed decree
№ 403/2020
on the establishment of a professional holiday in Ukraine —
Day of winegrower and winemaker
which will be celebrated every year on the second Sunday of November.
Our goal
is to create a systematic approach to the popularization of Ukrainian wine on the domestic and international markets, reduce the tax burden and make the world fall in love with Ukrainian Wine.
The main tasks and strategic goals of the functioning of
the National brand «Wine of Ukraine»
The ensuring infrastructure development
The popularization of the history and potential of Ukrainian winemaking
The preservation and development of industrial production
The adaptation of industry to the global standards
Ukraine is represented at La Cité du Vin. And this is just the beginning!
Increasing the volume of sales of Ukrainian wine
The national brand
«Wine of Ukraine»
was created by the experts of the Ukrvinprom corporation together with the "Export Promotion Office" for the quick and easy popularization of Ukrainian wine on world markets.
The branding and promotion strategy is based on international experience. And he needs the support of the relevant authorities.
World examples
of national wine brands
In all developed European countries, there is significant state support for the viticulture industry, starting with production and ending with the promotion of wine products to domestic and foreign markets.
Here are world examples of National Brands:
- “Wines from Austria — a taste of culture” (“Wines from Austria — a taste of culture”). This means that they are natural, different from others, wines for boutiques, conveying the idea of one of the wonderful cultures.
- “Wines of France”: “Wines of France” – Sophisticated, unsurpassed quality that can decorate any event.
- “Wines of Germany — if you think you know German wines, drink again” (“Wines of Germany — if you think you know German wines, drink again”).
- “Wines from Spain”.
- “New Zealand Wine. An experience like no other. Pure Discovery” (“New Zealand wines. An experience like no other”).
This experience shows and proves how important state support is for the country’s wine. Support in distribution, investments, legal registration. Support of large and small producers who play an important role in building the country’s economy.
History of Ukrainian winemaking
Viticulture in Ukraine occupies an important place in the structure of the agricultural industry. The development of viticulture and winemaking in our lands began in the VII-VI centuries. to n. thanks to the diligence of the ancient Greeks and Romans. The viticulture and wine-making industry of Ukraine reached the peak of its development in the 19th and 20th centuries. Since 1913, the area of vineyards in Ukraine, which was then part of the Russian Empire, amounted to about 54 thousand hectares, and the gross harvest of grapes exceeded 79 thousand tons. However, due to the spread of phylloxera, the severe consequences of the First World War and the devastating Civil War, the area of vineyards decreased to 12.8 thousand hectares (4.5 times).
During the Soviet Union, viticulture and winemaking in Ukraine were considered branches of agriculture. In the USSR, Ukraine ranked first in vineyard area (400,000 hectares), and second in wine production. But later the so-called “anti-alcohol campaign”, during which 80,000 hectares of vineyards were destroyed, caused the largest losses in the history of the industry.
Today, in Ukraine, the viticulture industry has reached its greatest development in the Northern Black Sea region (Odesa, Kherson, and Mykolaiv regions) and Zakarpattia. Both large wineries and small amateur wineries are common in these regions. There are also very small regions of industrial winemaking — the southern regions of Vinnytsia, Ternopil, Khmelnytskyi regions – the southern slopes of the Dniester valley. Here, small wineries produce wine from unique varieties that have already won silver and gold at international wine competitions. However, the total share of vineyards does not exceed 1% of the entire Ukrainian area.
Wine of Ukraine
should become a well-known brand!
Since 2022, Ukrvinprom has been an official partner-ambassador of the Foundation for Wine Culture and Civilizations of Wine (Fondation pour la Culture et les Civilizations du Vin). Now Ukrainian wines have the opportunity to be presented on a permanent basis in one of the largest and most influential centers of wine culture in the French city of Bordeaux.
In February 2023 року UKRVINPROM
became a participant in the international exhibition
WINE PARIS & VINEXPO PARIS under the patronage of French President Emmanuel Macron.
Six Ukrainian producers were presented under the single stand “Wine of Ukraine”.
All wines are Ukrainian “ambassador” wines, winners of the Ukrainian Wine Ambassador 2022.
